Penny Boivin
Registered voters who used a simple visual imagery technique picturing themselves voting were more likely to follow through and vote the following day, a study finds.
If they took the third person viewpoint it 60% voted, while 72% voted when they used imagery using the first person viewpoint. This study involves 148 students all of whom are registered voters. They were then asked a series of questions assessing their perceptions as voters.
In order to boost the number of ASU students voting I have designed a survey based on the research model with questions similar to those asked Ohio residents in 2004:
1, How personally important is it to you to vote on November 7.?
a) very important
b) somewhat important
c) I don’t think it makes a difference.
2. How much would your vote make a difference?
a) It would make a big difference.
b) It would only make a little difference.
c) Other people would just vote the same way
3. How much would you regret it if you did not vote and your candidate lost?
a) Very important
b) Important
c) Neutral
d) Not important
- How likely is it that you will vote if there is a 20 minute wait at the polls?
a) I will vote for sure as I have my early ballot!
b) I will vote, because it is important.
c) I will probably vote.
d) I will probably get discouraged.
Take a few minutes and picture yourself going into the polls, filling out your ballot, casting your early or voting machine ballot, and picking up your ‘I Voted’ sticker.
Congratulations! You have just voted!
This could be at tables for people to use or as part of an online survey. Hopefully this study will be replicated at ASU!
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